Web Analytics Consulting
GA4 Consulting
Properly configured Google Analytics 4 (GA4) will allow you to create custom events to develop audiences based on user behavior within your website.
This will enable you to create user segments and analyze their behavior with the help of various dimensions built into GA4 to make optimization decisions based on data, increasing your conversion rate.
Measurement Plan
First we must identify what your website measures today, as well as visualize those events that we want to start measuring.
Configuration of Events and Audiences
We will develop the custom events within GA4 and Google Tag Manager for the measurement plan.
Creation of Informative Reports on User Behavior
Subsequently, we will develop reports in GA4 that allow you to see the "Customer Journey Map" of your users within your website.
Analysis and Interpretation of Data to make decisions
We will develop a detailed analysis of what the data says, so that with your industry experience you can make the best decisions.
Measurement Plan GA4
The measurement plan will tell us what type of events are parameterized on your website, as well as the events that we should add.
For example, measuring the number of clicks on a specific button (eg "promotions" button) will tell us if it is effective to have that button that leads you to see the promotions and additionally, it will help us create a specific audience of people who are interested in promotions, to send advertising to that type of user segment and similar profiles.
Configuration of Events and Audiences
The configuration of events and audiences will allow us to create flows and parameterization processes in order to separate certain audiences based on their behavior on your website. For example, we could create audiences like this:
- Man put product in cart, but did not buyWomen saw product "X", added to cart, but did not buyMan Interested in Promotions Feb 14 Women Interested in Mother's Day Discounts
Among other types of audiences that you could generate based on user behavior on your website.
Informative Reports on User Behavior
GA4 reports will allow us to identify user behavior, as well as create audiences that will allow us to create digital marketing strategies with advanced segmentation.
This will allow us to make data-based decisions to grow the business in digital environments.
Analysis and Interpretation of Data for Decision Making
The learning curve to understand the graphs could be tedious at first, so we will be providing support for the interpretation of the graphs at first.
This support to your team will allow them to make informed decisions based on data in order to get the most out of their data.
Quick Links
The Vegvísir is a magical Viking compass that was used to guide people during bad weather or low visibility situations. It is believed that it arose in the Viking Age, but its exact origin is unknown.
Contact Us
Telephone:
Mail:
Address: