Campaigns in Social Networks
Campaigns in Social Networks
We will support you to launch social media advertising campaigns effectively. Compared to the strategy that we will help you design in Google Ads, when we talk about Facebook, Instagram or Tiktok Ads, the optimization approach changes.
For social networks, the most important thing is the creative (the image, video or persuasive texts), in such a way that we must pay attention to the efficiency of that creative to attract attention and generate an action.
Market Research on Client Interests and Creation of Creatives
You will have a research report on the main components of the best creatives, as well as user preferences on the selected platform.
Definition of Advertising Campaigns and Objectives
We will analyze current strategies and take action to increase qualified traffic.
Launch of Advertising Campaigns
We will identify the current conversion funnel and create a plan with measurable actions to optimize it.
Optimization of Advertising Campaigns
Implementation of processes for monthly reporting with performance metrics in Power Bi.
Market Research on Customer Interests
We will analyze specialized databases on the industry in which you are located, for example, we can inform you that according to data from Euromonitor Passport, the sale of coffee in Mexico is mainly made up of 98% of sales through traditional means such as supermarkets, convenience stores and small specialty stores, while only 2% of sales are made through digital media.
In addition to this, we will be able to report on changes in consumer behavior, for example, changes in wallet care with rising inflation and the selection of low-cost products with a practical solution to your problem.
Definition of Advertising Campaigns and Objectives
Based on information from specialized databases, as well as your experience in the industry and your customer segment, we will be able to determine the set of campaigns and their objectives to increase conversions in your business.
Whether it is to increase followers and influence in the market or, reach new audiences and create remarketing campaigns to reduce customer acquisition costs and increase the relevance of ads in order to increase the income of your business through digital media.
Launch of Campaigns
The development of your advertising campaign will be focused on the platform where your audience is located, however, our recommendation is to consider tiktok ads as a strong platform for the promotion of services.
This recommendation is based on the low number of active advertisers, which reduces impression and click costs, as well as the growing number of active people on the platform compared to the decrease in active users on other social networks.
Campaign Optimization
We optimize advertising campaigns in different ways, some of which are:
- Search Terms Average CPC Optimization Creative efficiency analysis Limitation of impressions per user Other
Optimization focuses on optimizing budget to reach more people, reduce cost per click and cost per acquisition, as well as avoid ad fatigue for your prospect.
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