Google Ads Advertising Campaigns
Campaigns in Google Ads
We will support you to design advertising campaigns in google ads effectively. We achieve this by configuring the conversion pixels of various digital platforms (Fb, Ig, tiktok, linkedin...) to be able to do remarketing based on user behavior on your website.
This way you can ensure that the campaign will be well targeted to your audience and similar audiences so that you can get more customers for your business.
Market Research with Calve Words
Emotional positioning and development of a memorable brand that lives in the mind of your client.
Definition of Advertising Campaigns and Objectives
We will analyze current strategies and take action to increase qualified traffic.
Launch of Advertising Campaigns
We will identify the current conversion funnel and create a plan with measurable actions to optimize it.
Optimization of Advertising Campaigns
Implementation of processes for monthly reporting with performance metrics in Power Bi.
Market Research with Keywords
We help you define the keywords that users search for that are related to your product or service.
Do I turn off the fan?
There is a subtle but important difference between what we offer and the search terms that the user enters into engines like Google, Bing, Yahoo or YouTube.
We show you with data the search volume, difficulty and intent of each keyword related to your offer.
Definition of Advertising Campaigns and Objectives
The identification of keywords, with their search intent and positioning difficulty will allow you to make the best decisions to create high-performance advertising campaigns.
We'll help you create digital campaigns that target commercial and transactional search intent keywords, so traffic from these campaigns will be more likely to convert.
Launch of Advertising Campaign
Personalized ad segmentation to your needs, together with us, you can determine factors:
- Demographic Age, gender, and socioeconomic level Psychographic Affinity and interests Geographic City, state, country, or continent
This information, with the data from each segmentation filter, will allow us to create more specific campaigns based on your knowledge of the business.
Advertising Campaign Optimization
The optimization of advertising campaigns is mainly focused on adding or eliminating search terms that do not generate any benefit or, on the other hand, those that we are interested in adding and we had not done so.
With this report that we will present to you, you will be able to make decisions about what type of keywords we should add or eliminate, we combine your industry experience with marketing data.
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